Track and Maximize Marketing ROI

There's an old saying: "I'm wasting half of my marketing budget, I just don't know which half."

With Ardexus MODE, you can automate marketing processes, track leads, ensure 100% lead follow-up, and determine which marketing events are successful, so you can target your greatest sources of new business, and make the most of your entire marketing budget.

Track the Success of Marketing Events

Gauge whether your marketing events are ultimately leading your organization to closing more deals. Your planned marketing events can be logged, and tied to individual leads. Ardexus MODE can then help you track these leads so that you can determine the effectiveness of the marketing event.

Automated Marketing Tracks

Improve marketing efficiency by reaching out to your customers and contacts with automated marketing messages. Ardexus MODE helps your marketing team to develop automated marketing campaigns to drive business results while saving time. Create market segments from your customer list based on any number of criteria or custom fields and initiate automated email campaigns. Design drip campaigns with MODE's built-in email editor, include images and attachments, and set the timing of the campaigns.

Integrate with Your Broadcast Email Tools

Ardexus MODE integrates with your existing broadcast email tools so that you can craft your message and automatically send it to everyone in your Ardexus MODE contact list, or a segment of your list defined by any variables or custom fields within MODE. Your broadcast emails are then recorded as a completed marketing event.

Know Where Your Leads Go

Never lose another valuable lead again. Track your leads through the entire sales process, whether it is a newly created lead, a qualified lead, or an opportunity. Leads can be tracked by criteria such as account, priority, territory or region.

Ensure Complete Lead Follow-Up

Follow up with 100% of your leads. All leads stored in Ardexus MODE can easily be tracked, and leads that have not been followed-up can be flagged for review.

Target Your Marketing Messages

Your contacts are your goldmine. To get optimal results from your marketing efforts, you need to reach out to all of the right people at the right time. With the unique Contact Miner feature, your team can quickly search through all of their contacts for those who meet the criteria you set.

Follow Along with Your Marketing Plan

Stay up to date with your Marketing team’s goals, progress and results. Build complex marketing plans and have the entire campaign management process tracked from one central location.

Manage Leads Through Your Channels

With Ardexus MODE, leads can be automatically routed to manufacturer’s representatives, VARs or sales agents. Regional sales managers can easily manage their distribution channels using Ardexus MODE.

Built for Lotus Notes

Ardexus MODE is a native Lotus Notes application, and requires very little in the way of IT resources for adoption into a Lotus Notes environment. Take advantage of the native replication functionality and offline capabilities of Lotus Notes.

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