Ardexus Wins ISM Top 15 CRM Award for Eighth Year Running

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ISM Top 15 CRM Award 2009 - Ardexus Wins

BETHESDA, MD, June 30, 2009 - Ardexus Inc today announced that Ardexus Mode 6.1 was selected by ISM Inc., Customer Relationship Management (CRM) and eCustomer strategic advisors, as a Top 15 CRM Small & Medium Business Software Award for 2009. The Top 15 are divided into two categories—1) Enterprise, and 2) Small & Medium Business (SMB)—to reflect the changes and growth of the CRM marketplace. This is the eighth consecutive year that ISM has selected Ardexus Mode for its Top 15 Award in the Small & Medium Business category.

The winners of the 2009 Top 15 continue to raise the bar for the CRM community with significant advancements in both functionality and connectibility. Mobile access as well as Social Media are of increased importance to sales and marketing professionals and their always-on, always-connected Digital Clients," said Barton Goldenberg, president, ISM.

Ardexus Mode 6.1 was chosen after it had been rated by ISM according to its 217 selection criteria, including 102 business functions, 51 technical features, 36 implementation capabilities, 11 real time criteria and 17 user-support features.


Ardexus is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive," said Goldenberg. "Ardexus is a leader in the CRM industry.
We are proud to be the longest-running Notes-based winner of ISM’s Top 15 award,” said Glenn Carnegie, CEO, Ardexus Inc., “Now, more than ever, sales organizations need to understand and serve their customers better than the competition. The Ardexus implementation process and CRM product combination is critical in successfully guiding the vision and adoption vital to properly aligning your business process with customer strategy. The resultant outcome is increased client retention and increasing profitability consistently over time.

The Top 15 selections are featured in ISM’s 17th edition of The Guide to CRM Automation and in a Top 15 CD available at (

About ISM

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Social Media, Customer Relationship Management (CRM), and Contact Center initiatives. ISM annually publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. Our list of clients includes the American Automobile Association (AAA), Amtrak, IBM, ExxonMobil, McGraw Hill, Nike, PepsiCo, Roche, T. Rowe Price, United Way, Xerox, and the US Department of Defense. To learn more, go to or call (301) 656-8448.

About Ardexus Inc.

Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit or call toll free (888) Ardexus.

Media Contact

Dan Wood
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