Ardexus, Winners of ISM Top 15 for Seventh Consecutive Year

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ISM Top 15 CRM Award 2008 - Ardexus

BETHESDA, MD, May 8, 2008 - Ardexus Inc announced today that Ardexus Mode 6 was selected by ISM Inc., Customer Relationship Management (CRM) and eCustomer strategic advisors, as a Top 15 CRM Small & Medium Business Software Award for 2008. This is the seventh consecutive time that ISM has selected Ardexus Mode to its Top 15 Award list. The Top 15 are divided into two categories—1) Enterprise, and 2) Small & Medium Business (SMB)—to reflect the changes and growth of the CRM marketplace.

The winners of the 2008 Top 15 continue to raise the bar for the CRM community with significant advancements in both functionality and connectibility. Mobile access as well as Web 2.0 are of increased importance to sales and marketing professionals and their always-on, always-connected Digital Clients," said Barton Goldenberg, president, ISM.


Ardexus Mode 6 was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 217 selection criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user-support features.


Ardexus is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive," said Goldenberg. "Ardexus is a leader in the CRM industry.
We are very pleased to be selected again for this honor," said Glenn Carnegie, CEO, Ardexus Inc., "This award validates the unique, patented Ardexus Mode sales methodology, refined by over a decade of development and adoption. With marketplace demand now increasing for CRM solutions featuring sales coaching methodology, and ISM recently adding a sales coaching criteria to their judging standard, we are confident that our time-tested methodology will generate significant return on investment for an even larger segment of the vast SMB market.

The Top 15 selections are featured in ISM's 16th edition of The Guide to CRM Automation and in a Top 15 CD available at (

About ISM

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management and eCustomer initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine and Sales & Marketing Management Magazine. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike and United Way of America and United Way of Toronto; ISM’s government clients include the Department of Defense and the US Postal Service.

About Ardexus Inc.

Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit or call toll free (888) Ardexus.

Media Contact

Dan Wood
Ardexus Inc.
P: 416-479-3583
F: 416-479-3587
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