Mississauga, ON – Monday, March 02, 2004 - Ardexus® Inc., premier providers of sales-centric customer relationship management (CRM) solutions announced today that Ardexus MODE® 4.1.1 has been named by ISM, Inc., a leading CRM consulting firm, as one of the Top 15 CRM software packages in the Small and Mid-sized Business (SMB) category. This is the 3rd consecutive year that ISM has recognized the MODE suite. In previous years, Ardexus was a finalist in the Top 30 category. The Top 15 selections are featured in ISM’s 12th edition of The Guide to CRM Automation (www.ismguide.com).
Again, Ardexus MODE has demonstrated exceptional depth and breadth of functionality that is powerful and useful for SMB customers,” says Barton Goldenberg, president of ISM. “ISM congratulates Ardexus on their impressive Top 15 showing.
MODE’s selection was based on comprehensive testing of 202 selection criteria, including 105 business functions, 47 technical features, 33 implementation capabilities and 17 user-support features.
We are delighted to again be distinguished by ISM as a leading force in the CRM industry,” says Ardexus CEO Keith T. Thompson. “Ardexus has always had a single-minded focus on empowering sales, marketing, and customer service professionals to work smarter. Our proprietary sales automation processes combined with comprehensive marketing and service functionality allows businesses to put the needs of the customer at the core of their strategy.
MODE features a patent pending sales methodology that helps users manage their portfolio of opportunities in a powerful, innovative manner. To complement opportunity management, MODE utilizes advanced lead generation and marketing management functions in the FIND module, as well as post-purchase customer support and collaboration in the CARE module.
Additionally, the MODE Web Client helps partners and other system users utilize MODE functionality anytime, anywhere, while System Administration and configuration is easy with the MODE Panel. Other features such as success dashboards, Lotus Notes and MS Outlook integration, Talk Shop knowledge management, back-end system integration capability, and other powerful features give SMB customers all they need to manage their customer relationships effectively.
For more information about MODE and Ardexus, please visit www.ardexus.com.
About ISM
Founded in 1985, ISM Inc. offers strategic advisor services and research to organizations planning and implementing Customer Relationship Management and Real-Time Enterprise initiatives. ISM publishes the annual The Guide to CRM Automation, White Papers and CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall in 2002 and 2003. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike, and United Way of America; ISM’s government clients include Communications Security Establishment, National Reconnaissance Office, National Security Agency, and the US Postal Service.
About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.
Media Contact
Dan Wood
Ardexus Inc.
P: 416-479-3583
F: 416-479-3587
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