Mississauga, ON – August 27, 2002 – Ardexus® Inc., premier providers of sales-centric customer relationship management (CRM) solutions, announced today that Arcturus Engineering, Inc., a leading provider of instruments and reagents for the reproducible extraction and analysis of nucleic acids and proteins, has adopted the MODE suite as their CRM platform.
Mr. Greg Milosevich, Vice-President of Worldwide Sales for Arcturus, says:
After reviewing several client-server and ASP CRM options, Arcturus selected Ardexus MODE for several reasons, including its broad feature set, intelligent workflow processes, multiple currency and sales cycle structures, and advanced marketing campaign management tools.” Continues Mr. Milosevich: “MODE provides our world-wide infrastructure with the indispensable forecasting and ROI analysis capability we need to maintain and expand our competitive advantage.
Mr. Milosevich also had high praise for Ardexus consultants:
The Ardexus staff has proven to have ‘best-in-class’ technical and customer-focused support.
“With MODE’s blend of sales-centric methodologies and intelligent workflow processes, Arcturus will be better equipped to efficiently achieve its growth targets,” says Ardexus CEO Keith T. Thompson. “We are happy to be working with an organization of Arcturus’s caliber.
About Arcturus
Founded in 1996, Arcturus provides integrated and complete instruments and reagents for the reproducible extraction and analysis of nucleic acids and proteins from Laser Capture Microdissected cells. The company's Laser Capture Microdissection platforms are installed in over 500 laboratories worldwide and the application of its technology has been cited in over 300 independently reviewed and published scientific papers. For more information on Arcturus and their products, please visit www.arctur.com.
About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.
Media Contact
Dan Wood
Ardexus Inc.
P: 416-479-3583
F: 416-479-3587
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