Ardexus

Stronger position to make appropriate business decisions

In the absence of empirical data, decisions tend to be made based more on an allegorical viewpoint, then on cold hard fact. It seems to me that these viewpoints or stories get passed on from person to person, manager to manager, and perception becomes reality without any validation ever really occurring. By tracking data effectively, and then reporting on it, we will be in a stronger position to make appropriate business decisions.

Mark Lang, Sales Manager

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