Press Release

Ardexus Introduces Ardexus Academy

All training programs are now tailored to respect specific learning needs and the various learning styles of our users

Mississauga, ON, April 20, 2005 ─ Ardexus Inc., premier providers of sales-centric Customer Relationship Management (CRM ) solutions, is proud to announce the introduction of Ardexus Academy. With this latest addition, Ardexus training will give its users a blended training solution combining computer-based training with practical skills, techniques, and strategies that are directly applicable to the CRM workplace. Training options are built in a flexible and cost-effective way to reach all users in the CRM industry - from traveling Account Managers to senior management - as well as distributors, marketing and field service personal. Introductory classes in MODE begin at $250.00; it is a terrific value in the world of sales automation.

At the heart of Ardexus Academy are courses that use the principals of solid Adult Instructional Design. Design that takes into account needs assessments, learning objectives, different learning styles, experiential learning and 4 levels of evaluation. Additionally, trainers can deliver training that seamlessly complements design and content, while being motivational/inspirational to the learner. When your users attend Ardexus Academy they don’t just become good users, they become truly good learners.

"A crucial step in a successful CRM project is the training of the users. This sounds obvious but it is often a step that gets neglected," says Ardexus CEO Keith T. Thompson, " Ardexus Academy courses treat users as adult learners and ensure that their individual learning styles are addressed in each training class that we provide. Our up front needs assessment and 4 level evaluation also ensure that they are learning what they need to learn and that it has the desired effect at all levels of the company".

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

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