Press Release

Ardexus And Decision Labs Announce Partnership

Mississauga, ON – Monday, August 4 th, 2004 ─ August 4th, 2004 ─ Ardexus® Inc., a premier provider of sales-centric customer relationship management (CRM) solutions, and Decision Labs, experts in design, development and implementation of technology solutions, announced they have entered into a Joint Partnership Agreement.

The alliance between Ardexus and Decision Labs will secure direct benefits to customers of both companies. Ardexus will have the advantage of using tools such as Decision Labs’ thingFactory, a 2004 IBM/Lotus Award finalist, in their upcoming Web-based version and Decision Labs will add an award-winning Customer Relationship Management (CRM) product to their offerings.

“The people at Decision Labs have really impressed us with their capabilities,” said Keith T. Thompson, CEO, Ardexus Inc., “Not only do they possess strong technical skills, but they have an excellent understanding of combining technology solutions with business needs.”

Decision Labs is now an authorized reseller of Ardexus MODE, a complete CRM package. “We have seen many different Lotus-based CRM tools in the marketplace that simply weren’t impressive,” said Gary Walsh, Senior Consultant, Decision Labs,

“After seeing the strong sales methodology integrated directly into Ardexus MODE, we immediately jumped on board.”

About Decision Labs
Decision Labs Incorporated (DLI) is an innovative Information Technology (IT) consulting firm founded in 1999. DLI specializes in design, development and implementation of solutions that adapt to the current technology infrastructure, integrating computer systems with each other and the web for unparalleled eBusiness return on investment. For more information about Decision Labs, please visit http://www.decisionlabs.com

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

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