Press Release

Mercantile Development Inc. To Deploy Ardexus MODE®

Mississauga, ON – January 22nd, 2002 – Ardexus® Inc., premier providers of sales-centric customer relationship management ( CRM) solutions, announced today that Connecticut-based Mercantile Development Inc. (MDI), a leading specialty converter of quality non-woven disposable wiping products, has chosen the MODE suite to help enhance their marketing, sales and customer service processes.

“The Ardexus solution clearly set itself above many of the packages we looked at. With MODE’s simple interface, we are able to navigate screens critical to satisfying customer needs,” praised Lucia Furman, MDI’s Sales & Marketing Manager.

“Ardexus’s expertise and commitment to customer service was evident from the outset. They quickly distinguished themselves as a company that MDI could count on for on-going dedication and support,” said Tim Miller, Manager of IT. Working under tight deadlines, Ardexus will roll out MODE to sales and service support teams in MDI’s Shelton, Connecticut headquarters.

MDI was looking for a solution that not only offered best-in-class CRM capability, but integrated directly with their back office environment. “After evaluating a variety of solutions from different vendors, we deemed Ardexus MODE to be the most capable and cost-effective,” commended Miller. “Ardexus also demonstrated a proven track record of successful software configurations, which was one of our biggest requirements.”

“MDI’s management team recognized the competitive necessity of asserting a CRM vision that is rooted in sound business practices,” said Ardexus CEO Keith T. Thompson. “MDI demonstrates how built-in configuration capabilities allow MODE to fit a variety of different businesses while being a cost-effective and complete CRM solution.”

About Mercantile Development
Mercantile Development Inc. is a leading manufacturer and converter of industrial and professional absorbent towels and wiping products serving the automotive, personal care, food service, and janitorial industries. For more information about Mercantile Development Inc., please visit www.mdiwipers.com, or call toll free at (800) 333-0900.

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

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