Press Release
Swiss Instruments Rolls Out Ardexus MODE®; Realizes Tremendous Improvements In Sales And Service Efficiency
Mississauga, ON – January 15th, 2002 – Ardexus® Inc., premier providers of sales-centric customer relationship management ( CRM) solutions, announced today that Swiss Instruments Ltd., a leading Canadian distributor of precise measurement instruments, metrology equipment, and industrial storage products, has successfully implemented the Ardexus MODE suite.
“Our business was experiencing significant growth, but it came at a price,” said Henry Peyer, President of Swiss Instruments. “We needed a system that would help us maintain existing relationships and assist in managing a high volume of new business opportunities. Having MODE within our organization has helped us realize our aggressive growth targets.”
Swiss Instruments chose Ardexus MODE largely due to its ability to proactively assist in the sales process and automate previously time-consuming tasks such as forecasting and sales reporting. “MODE has added an element of confidence to our sales practices,” said Daniel Peyer, President of Belmag Machinery, a Swiss Instruments partner company. “We are no longer tied up in administration and are able to tackle opportunities and report on activities knowing that the system is keeping us on the right track.”
Seizing new business is important for the growth of the company, but maintaining high customer satisfaction has always been Swiss Instruments’ top priority. MODE’s customer service module ( CARE) augments Henry Peyer’s confidence: “Ardexus worked with us to ensure that our specific approach to customer service was reflected in the software. MODE’s CARE module has eliminated the paper-based processes we have used for a long time. We have been very pleased with the results and are already realizing many benefits such as decreased service response time.”
Quantifiable progress has already been realized by Swiss Instruments staff: “The amount of opportunities that our sales people are focusing on at any one time has shot up by 50%,” asserts Henry Peyer. “Additionally, our service productivity has increased by 20%. We can directly attribute these successes to the MODE suite.”
“Swiss Instruments’ dedicated management team realized early on how Ardexus’s sales methodology and approach towards customer service processes would benefit their business,” said Keith T. Thompson, Ardexus’s CEO. “We are delighted to see that the MODE suite has been quickly embraced and is already contributing to their success.”
About Swiss Instruments
Based in Mississauga, Ontario, Canada, Swiss Instruments Ltd. has been providing customers with premium precision-oriented products for over 50 years. Specializing in the sale, service and warranty of high precision metrology instruments, accessories & measuring machines, customizable storage systems, and environmentally friendly metalworking coolant, Swiss Instruments continues to exemplify their vision of “quality solutions and world-class service”. Additional information about Swiss Instruments can be found on www.swissinstruments.com.
About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.
Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com
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