Press Release
Ardexus Acclaimed In Aberdeen Group’s “What Works” Report
Mississauga , ON – March 06 th, 2002 - Ardexus® Inc., premier providers of sales-centric customer relationship management (CRM) solutions, announced today that The Aberdeen Group, a leading market analysis and positioning services firm, has recognized Ardexus's efforts in the "What Works: Ten Significant CRM Implementations of 2001" report. Ardexus earned a place in the report for its work with Colorado-based industrial parts supplier Timberline Industries.
The Aberdeen report focuses on preeminent CRM implementations that have a significant impact on the success of a business. At Timberline Industries, Ardexus introduced a CRM infrastructure that outfitted Timberline staff with advanced sales methodology tools, as well as the capability for marketing, sales, and service personnel to easily collect and categorize customer information and interactions. This has created a stockpile of manageable data that Timberline Industries uses to enhance their business strategy and complement their revamped selling efforts.
"Timberline Industries has taken a major step towards improving its sales strategy by implementing Ardexus MODE," says Aberdeen CRM research director Denis R. Pombriant. "Timberline's aggressive transition towards a more customer- and opportunity-focused organization was made easier by relying on Ardexus's sales methodology and tools, which both management and staff have been using with solid results that we're happy to recognize."
Aberdeen Group's "What Works" report annually canvasses the CRM industry to identify which CRM implementations have the biggest quantitative and qualitative impact. The case studies presented in the report are based on thorough vendor and customer interviews and analyses.
"A key success measure for us is how well our sales-centric approach to CRM contributes to revitalizing a company, and its sales force," said Ardexus CEO Keith Thompson. "I am pleased that Aberdeen recognizes the great value Ardexus has brought to Timberline Industries."
More information on this report and other Aberdeen publications can be found at www.aberdeen.com, by email at info@aberdeen.com or by calling (617) 723-7890.
More information on Ardexus products can be found at www.ardexus.com.
About Timberline Industries
Timberline Industries, formerly McCallin Diversified Industries, was formed in 1995 to serve as the holding company and corporate resource center for four businesses; Timberline Steel, Timberline Fasteners, Timberline Plastics and Steel Storage Systems. The Timberline Industries staff includes corporate officers and several departments central to all four operating subsidiaries including: human resources, training and development, credit, payroll, marketing and information technology. Visit Timberline Industries at www.eTimberline.com.
About Aberdeen Group
Since 1988, Aberdeen has been a leader in providing market analysis and positioning services that help business technology suppliers meet the challenge of establishing leadership in fast-changing markets. Aberdeen is headquartered in Boston, MA, and has research centers in Palo Alto, CA, Fort Collins, CO and Amsterdam, the Netherlands.
About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.
Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com
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