Press Release

Ardexus MODE Software Honored With ISM’s Top 30 CRM Award

Mississauga, ON – February 14 th, 2002 – Ardexus ® Inc., premier providers of sales-centric customer relationship management (CRM) solutions, announced today that Ardexus MODE™, the company’s flagship CRM suite, has been named by ISM, Inc., a leading CRM consulting firm, as one of the top CRM software packages for 2002. The Top 30 selections are featured in ISM’s 10th anniversary edition of The Guide to CRM Automation , (www.ismguide.com).

“ISM congratulates Ardexus on the company's outstanding achievement,” says Barton Goldenberg, president of ISM. “ After rigorously testing the MODE software, it proved to be one of the most comprehensive suites evaluated .”

Ardexus MODE was chosen from many other CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 166 s election criteria, including 107 business functions, 41 technical features, and 18 user-friendliness/support features.

“The ISM award is very important to us,” says Keith Thompson, CEO of Ardexus. “Validation from an industry recognized expert forum can only assist us in our vision of providing CRM solutions to the vast small-mid business market.”

MODE’s sales-centric methodologies have helped companies around the world maximize efforts made by marketing, sales, and support staff during the full duration of the customer life cycle. More information on Ardexus products is available at www.ardexus.com.

About ISM
Founded in 1985, ISM, Inc., is a premier CRM research, market analysis, and consulting firm, specializing in sales, customer service, marketing, e-Business, and Business Intelligence. ISM clients include McGraw-Hill, ExxonMobil, Lucent Technologies, IBM, Roche, Johnson and Johnson, and Xerox. Web site: http://www.ismguide.com

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

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