Press Release

New Aberdeen Group Profile Highlights Ardexus's Thought Leadership In Sales Methodology

Mississauga, ON, November 15, 2001 - Ardexus®, premier providers of sales-centric Customer Relationship Management (CRM) solutions, are proud to announce that Boston-based analyst firm Aberdeen Group has issued a company profile highlighting Ardexus's unique capabilities in the incorporation of sales methodology with CRM software.

The following are some of the highlights of the report, which was written by prominent CRM expert Denis R. Pombriant:

• "Integrating sales methodology with SFA requires more than good software development alone; it requires sales domain expertise that is just as expert as that used to build Customer Relationship Management (CRM) for any other intricate business process. Ardexus Corporation understands this requirement and has built a CRM suite with the domain expertise needed to truly manage the sales process. This integration is an important development that other vendors will no doubt seek to emulate."
• "Ardexus has done what many CRM vendors have talked about - but few, if any, have implemented. With the MODE solution set, the company has delivered a complete CRM suite for the mid-market that integrates sales methodology with SFA and that supports the full customer lifecycle with applications for marketing and customer service and support. What is even more impressive is that this solution is targeted at mid-market companies at a reasonable price. No other mid-market CRM platform that Aberdeen has reviewed has put more advanced thinking into SFA and customer lifecycle issues."
• "[Ardexus] has spent its time and money wisely, developing a quality solution set that includes the training programs and customer policies that startups often overlook at first."

To read the complete Aberdeen Profile on Ardexus, please click here.

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

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