Press Release

Ardexus Cited In Aberdeen Group's "What's Next In CRM" Report

Mississauga, ON, November 15, 2001 - Ardexus®, premium providers of sales-centric Customer Relationship Management (CRM) solutions, are pleased to announce that Aberdeen Group, Inc., the international consulting and research firm, has distinguished Ardexus's MODE software in their "What's Next in CRM" report. The purpose of Aberdeen Group's study is to examine what software is at the forefront of CRM innovation, and how functionality is evolving to meet the increasingly complex needs of today's companies.

One of the key areas that the Aberdeen Group chose to explore was the way in which CRM software is assisting businesses with the incorporation of advanced methodologies into their sales processes. "Ardexus's MODE™ effectively integrates sales methodology into the day-to-day work of the salesperson," states Denis R. Pombriant, Aberdeen Group CRM Research Director and author of the report. "Standardizing sales methods across an organization can result in greater efficiencies, fewer wasted sales resources, and better overall sales staff effectiveness," he added. "These are major gains in today's economy."

The Aberdeen Group combines comprehensive technology and business expertise in its consulting and market positioning services to help companies assess the impact of technology on business. Aberdeen Group's 200-page "What's Next in CRM" study puts emerging trends under the microscope, and points out three major characteristics for the next wave of CRM including methodology support, modular architectures, and support for the "learning relationship."

This echoes well with Ardexus's corporate values, which put advanced sales methodology integration as a top priority. From its conception, MODE has interweaved effective sales-centric methodology processes into the very fabric of its value-minded application. Says Ardexus's CEO Keith Thompson: "I am pleased that the Aberdeen Group has endorsed our vision of a CRM technology that is based on a sound foundation of sales methodology - this is a win-win solution for companies searching for ways to move closer to the customer in synergy with making their sales teams more effective at closing opportunities".

Information on this CRM report and other Aberdeen publications can be found at www.aberdeen.com, by email at info@aberdeen.com or by calling (617) 723-7890.

Click here for the Aberdeen Group's Profile on Ardexus.

About Aberdeen Group
Since 1988, Aberdeen has been a leader in providing market analysis and positioning services that help business technology suppliers meet the challenge of establishing leadership in fast-changing markets. Aberdeen is headquartered in Boston, MA, and has research centers in Palo Alto, CA, Fort Collins, CO and Amsterdam, the Netherlands.

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

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