Press Release

Ardexus Corporation Offers "Sales Automation Done Right" for Free Download

Mississauga, ON, June 01, 2001 - Today Ardexus Corporation made available the contents of "Sales Automation Done Right" on their new corporate web site - www.ardexus.com. The newly improved site offers each chapter of "Sales Automation Done Right" to either be read or downloaded in .PDF.

"Providing their book free of charge for download from the Ardexus web site further demonstrates Ardexus' thought leadership in the sales automation industry" said Brian Jeffrey, President of SalesForce Training & Consulting. "Most vendors in the SFA/CRM industry are only focused on software, not the methodology behind it" he added.

"Our commitment to the mid-market is further reinforced with our new web site" said Ardexus CEO Keith Thompson said. "By providing our book free of charge we seek to help educate this large market."

"Sales Automation Done Right" is written for anyone who wants to learn how technology can help companies sell more. The book clears up the confusion between sales automation and customer relationship management and presents an innovative sales methodology that, for the first time, has been crafted to be understood by the computer. This methodology focuses on the sales opportunity, the sales cycle, and the essential skills that are needed to win the sale.

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

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