Press Release
Casino Leader Atronic selects Ardexus MODE
Mississauga, ON, July 20, 2001 - Ardexus, premier providers of Customer Relationship Management (CRM) solutions for progressive companies, today announced that Atronic Americas, one of the world's leading video gaming machine manufacturers, will utilize Ardexus MODE for their CRM suite. Unlike other CRM packages, Ardexus MODE combines integrated, sales-centric CRM management solutions with the power of patent-pending Intelligent Response technology - a remarkable computerized assistant that compares the sales person's progress to a model situation and suggests appropriate actions to win the sale.
"The MODE suite is unique in the marketplace," says Rolf Klug, Co-CEO of Atronic Americas. "No other software in this price range had the end-to-end CRM management capability that we were looking for. That, combined with effective sales assistance technology and exceptional user-friendliness, made our decision simple as we continue to position ourselves closer to our customers."
Atronic Americas will comfortably deploy MODE to sales and service employees across North America, which will allow the growing company to fully utilize MODE's knowledge sharing capabilities. "With our professional staff spread throughout all the major North American casino markets, we needed a tool that would facilitate customer-related efforts and allow our people to work collaboratively and successfully, despite their distance," says Mr. Klug. "The MODE suite thrives in that kind of environment and ultimately will benefit our customer relationships."
"I'm thrilled with the confidence that Atronic Americas has shown in their choice of Ardexus as their CRM provider," says Keith T. Thompson, Ardexus' CEO. "A strong technology that backs the customer facing processes of rapidly fast growing companies is essential in today's business environment. We will work closely with Atronic to ensure that our product delivers on that expectation."
About Atronic Americas
Atronic and sister company Atronic International are members of the family owned and operated Gauselmann Group, which has annual revenues of 1.1 billion Deutsch Marks, and is a leader in the video gaming industry. Since the establishment of the various gaming companies, the Gauselmann Group has sold more than 1.6 million machines and 82,000 gaming devices in the year 2000 alone. Atronic is headquartered in Germany and has offices in Australia, Austria, Great Britain, Peru, South Africa and the United States. Atronic is dedicated to producing only the highest quality of entertaining games and products, which are being operated in 70 countries worldwide. Atronic holds a total of 129 gaming licenses including the United States with 22 states licenses and 97 Indian Gaming licenses. To find out more information about Atronic, please visit the website at www.atronic.com or call 1-800-864-7670.
About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.
Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com
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