Press Release

Ardexus Receives CRM Honours for 2nd Straight Year

Mississauga, ON, February 08, 2001- Ardexus TASC has been named "Best Notes Based CRM Solution" by The Denali Group in this year's Willy Awards, for the second year in a row. The Willy Awards celebrate the best and most innovative products to hit the CRM market in the past year.

Unlike traditional sales automation and contact manager offerings, TASC provides sales teams with a four-pronged method of tracking and pursuing sales opportunities - categorizing information by Territory, Account, Sales Cycle, and Contact. The product also includes a unique mechanism called "Intelligent Response" which compares the salesperson's progress with an ideal model of the sale, and suggests appropriate actions to help close the sale.

"There are too many sales automation products that just mimic what the competition is doing," said Rich Bohn, President of The Denali Group. "What impresses me about TASC is the way it goes above and beyond the basic specification set with features like Intelligent Response. This is a very impressive capability for a young company like Ardexus."

The Willy Awards are named for legendary salesperson Willy Loman, the protagonist of Arthur Miller's classic drama "Death of a Salesman".

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

# # #