Press Release

Timberline Industries Selects Ardexus MODE

Mississauga, ON, April 20, 2001 - Timberline Industries, a major supplier of steel and plastic products in the Rocky Mountain region, has selected and implemented Ardexus MODE for its diverse customer relationship management needs. Comprised of four companies with differing marketing, sales, and service channels, Timberline selected MODE for its powerful and versatile sales-centric CRM capabilities.

Dan McCallin, President of Timberline, commented that "We wanted our combined inside and outside sales organizations to become more effective and more integrated while allowing our field sales reps to focus on selling opportunities. The sales methodology of TASC and the marketing features of FIND were the only tools that fit our needs and achieved these goals. It made the decision easy."

The MODE suite of marketing, sales, and service automation, is designed to serve the broad needs of the small and mid-market business. MODE has been selected each of the last two years as the best CRM solution in its class by The Denali Group, a Seattle based CRM consultancy focusing on the small and mid- markets. At Timberline, MODE will be used to develop and implement new and creative marketing campaigns designed to bring valuable information to their market and increase the visibility of all of Timberline's products.

"Timberline's complex needs are an ideal application of the MODE technology" according to John Darrin, Ardexus' Sales Manager. "With four separate companies and sales channels from distributors to retail to OEM, and with the opportunity to leverage the success of one company across the others, the power of MODE's selling methodology and knowledge sharing will increase customer intimacy and loyalty."

About Ardexus
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. Aberdeen, ISM, and The Denali Group all agree - Ardexus is an innovative company with outstanding products. Ardexus offers a full range of sales-centric software, including Ardexus MODE® - a professional suite of marketing, sales, and customer service modules. Ardexus is headquartered in Mississauga, Ontario, Canada. For additional information on Ardexus or their products, visit http://www.ardexus.com or call toll free (888) Ardexus.

Media Contact:
Chris Hamoen
P: 905.673.5668
F: 905.673.7948
E: c_hamoen@ardexus.com

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